Marketing Solutions that
Simply Sell More Boats!
LEAD GENERATION
That Maximizes Your Existing Marketing Efforts
At Sailor Marketing, we have tools that help dealers maximize the inbound leads they already have from their existing marketing and SEO efforts.
Prospect ID
We capture 30-50% of the anonymous mystery website visitors who browse your boat inventory but leave without requesting more info. Since most sites only capture about 5% of visitors (on a good day!), this equates to a huge increase in leads for your sales team.
5X More Fresh Leads for Sales
For example, on a website that gets 1000 monthly visitors, at a 30% capture rate, we’d deliver 300 fresh prospects, feeding them daily to your sales team. Leads can be piped into your CRM (or a CRM we set up for you). Compared to the normal 5% capture rate, this equals 250 more leads!
Nurturing Warm Prospects on Auto-Pilot
Because a Boat purchase can take time and plenty of consideration, we also have a multi-step, marketing automation program that leverages the data collected to nurture your warm prospects, keeping your Boats & Brand top of mind until they are ready to buy.
Our multi-channel approach can include:
Email Marketing - we’ll write and program the emails for you, with first email sent immediately after the prospect's first site visit.
Social Media Marketing - targeting same prospects on Facebook & Instagram
Digital Display Ads - targeting the same prospects as they visit favorite websites and mobile apps
Streaming Video & Audio - targeting same prospects as they watch their favorite TV shows on their Big Screen and/or listen to radio/podcasts - all streamed to them over the internet. Like Radio & TV ads, but much more targeted and affordable!
Postcard Marketing - we’ll deliver a full-color, 6 x 9 postcard to your prospects within days of their visit to your website.
AI Chatbot for your Website
Consumers want fast answers, and are finding that Chatbots are a convenient way to get info quickly. Our AI Bots are trained on your business, reply instantly to consumers, gather contact info, and book appointments for the sales team.
Cold Lead Outreach
Are you sitting on a list of potential buyers who never moved forward with a purchase and that your team is no longer calling? Our AI Agents can reach out in mass to your list via email and text, engaging the prospect to see if they are still in the market for a boat, and booking new appointments for your team with those still interested. A great way to finally get an ROI on the marketing that generated all those leads in the first place!
We can start capturing Fresh Prospects
within 24 hours!
Target Marketing
That Reaches Your Ideal Prospect
When you are ready for even more inbound prospects, our multi-channel marketing approach can target your best prospective buyers in a variety of ways, helping you connect with exclusive new prospects beyond the boat listing sites.
Marketing tactics can include:
Search Engine Marketing - get listed top of Google for your best keywords
Email Marketing Blasts - target registered boat owners by zip and income level.
Social Media Marketing - target by interest in boating, fishing
YouTube Marketing - reach boating enthusiasts on the #1 Video platform
Addressable Display & Streaming Media - target at the household level based on consumer interest/shopping profiles and demographics
Mobile GEO Fencing - Target active boat buyers visiting your competition or shopping at the Boat Show. GEO Fence your own dealership to reach anonymous "just looking" customers and invite them back.
GEO Fence the Boat Show to reach in-market buyers
As your advertising generates more new site visitors, our Prospect ID tool will capture the potential buyers for sales and ongoing lead nurturing.
ABOUT US
With over 20 years of experience in the marine industry and 35 years in marketing and publishing, we are uniquely positioned to understand and meet the needs of our clients. Our extensive background has provided us with a deep understanding of the marine sector, its challenges, and its opportunities. This experience, coupled with our expertise in marketing and publishing, enables us to create targeted and effective strategies that drive results.
At Sailor Marketing, we are passionate about leveraging the latest advancements in artificial intelligence to help our clients optimize their lead generation efforts. Our flagship product, Ready Prospect AI, harnesses the power of cutting-edge technology to harvest user information from websites and deliver high-quality leads directly to business owners. This innovative approach allows our clients to maximize the potential of their existing web presence and convert more visitors into loyal customers.
We are dedicated to providing exceptional service and delivering measurable results. Our team of experts works closely with each client to understand their unique needs and develop customized solutions that drive success. Whether you are a boat dealer, broker, or manufacturer, we have the tools and expertise to help you navigate the competitive landscape and achieve your business goals.
Cindy Sailor, Founder & CEO of Sailor Marketing
Join us on this exciting journey and discover how Sailor Marketing can transform your lead generation strategy with the power of AI. Let's set sail towards success together!
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